Our hyaluronic holi (water) adds moisture. Here's why.

Our hyaluronic holi (water) adds moisture. Here's why.

Ingredients matter across every aspect of your life - and that's why holi (water) is so special to me. It is one of my favorite, highest quality products because I could pay 10% of the cost I pay for the hyaluronic acid used in the product but I don't. I only want to give you the absolute best and this product is that.

It's an ultra-moisturizing toner that does it all - exfoliates, plumps, tightens, brightens, hydrates, and firms the appearance of your skin and delivers a major glow. It's best to help with the appearance of redness (often from dehydration) as well as helping with fine lines and wrinkles, loss of elasticity, dryness and dull/uneven skin tone, and inconsistent skin texture. 

holi (water) is lush. It was formulated using organic plant extracts, precious minerals, and natural acids to improve the skin's elasticity, tighten pores, and gently remove dead cells to reveal a hydrated, dewy glow. 

For unparalleled results, I always recommend using holi (water) with holi (c) together - it is the most awesome duo - but today, let's take a deeper look at some of the hero ingredients in the holi (water) hero product.

Hyaluronic acid - the main power ingredient in the product, it's a naturally occurring molecule found in the body and it binds to water to effectively hydrate and prevent moisture loss. At Agent, we use a large molecular size of our hyaluronic acid, which is why it works so well because it can carry a greater water volume than most hyaluronic acids on the market. It plumps your skin, smooths out fine lines, and actively replenishes the skin's surface to help it appear firmer.

Pearl powder - has been used by civilizations throughout history for its beauty, longevity, and health properties. In China, the medical books of the Ming dynasty proclaimed it could be used to stimulate new skin growth and healing, releasing toxins and removing sun damage and age spots. It was highly valued by emperors and empresses for medicinal and cosmetic purposes. They used it topically in face masks as well as internally to nourish the skin, strengthen bones and organs, promote calmness and increase longevity and intelligence. It's just as powerful today.

Pitaya extract - (known as dragon fruit extract) is a powerhouse ingredient when used topically and in your skincare and that's why I knew I had to formulate holi (water) with it. It's a potent concentration of vitamin C, which helps with reducing the appearance of hyperpigmentation and supporting collagen synthesis, leaving skin firm, radiant, and way less prone to acne . It's also loaded in Vitamin B3, packed full of antioxidants which prevent free radicals from damaging skin over time. It's also anti-microbial, so it blocks the formation of excessive sebum on the skin, reducing the likelihood of breakouts, pimples and acne.

It's important to note that sometimes hyaluronic acid dries out the skin. Knowing this I combined lavender water and cucumber distillate to deeply hydrate and calm the skin. This is what makes my formulation unparalleled to others!

Lavender water is soothing, calming and anti-bacterial and, alongside the pitaya extract, it's amazing at reducing and helping to manage breakouts. And cucumber distillate ? It's the definition of ultra-hydrated, calm skin. It's perfect for summer skin and is great to replenish dehydrated skin and protect against environmental stressors that I see causing so many fine lines and wrinkles.

And lastly I added rose water to gently exfoliate and tone the skin. Rose water is valued for its nurturing, heart-opening aroma that I really love. It is a great cleanser, helps with removing oil and dirt across the skin and works beautifully alongside the lavender water and cucumber water in the product too.

I know you'll love it too.

Jena x