Why hair (silk) keeps your hair nourished for the long haul, not just for the night

Why hair (silk) keeps your hair nourished for the long haul, not just for the night

hair (silk) is our first-ever serum for styling, smoothing, and softening your hair.

It’s a styling serum.

It is *not* a treatment oil, you do *not* have to apply it overnight and wash it out the next morning [like you do with holi (locks)] and you do *not* have to use it consistently over a longer period of time to see results.

hair (silk) was formulated for instant results but when I was formulating, I knew I also wanted to create something that worked for the long haul too. I wanted to formulate a product that would protect your hair against future damage from the crazy levels of free radicals, chemicals, and oxidative stress that we live in and around in our day to day busy city lives.

hair (silk) Is super restorative and protective. It works with your hair over time, not just for a day - and this is why it is in a league of its own against other hair oils on the market.

Here are the four superstar ingredients that are going to help your hair flourish for the long haul, not just for the night:

  1. First up, the luxurious silk peptides. These are hydrolyzed proteins derived from the natural silk, Fibroin, and this strengthening compound contains cysteine - an amino acid that supports the bonds between keratin molecules - helping to strengthen hair from root to tip. Using this over time will help to strengthen the bonds between keratin molecules in the long term, leading to stronger hair over the long haul - as well as making it look luxurious and hydrated for the night. These silk peptides also improve elasticity over time and help to lock moisture into your mane for thicker, healthier-looking hair.

  2. Second, the high-molecular-weight hyaluronic acid is hugely hydrating. So many hair oils will say that they are hydrating, but this is where I wanted to go one step further. As well as actively pulling moisture to the surface of the hair follicle when you use the serum (making it perfect for nourishing dry, damaged or colored hair) - hyaluronic acid actually has a long-term filling and restorative effect too. It helps to develop your hair health more generally - promoting the appearance of thick, voluminous hair, delivered with a sleek, smooth and healthy finish, both in the long term and the short term.

  3. Pearl powder, rich in highly absorbable calcium, helps to nurture thick, resilient, and voluminous hair, with the complex protein conchiolin also delivering a stunning, ever-reliable luminescent sheen for your hair in the short, mid, and long term (when used consistently). Nacre, a natural compound in pearl powder, also stimulates the appearance of collagen to regenerate so this will also support long-term hair health and vitality.

  4. Finally, an active and patented ingredient, Beracare ARS Hair Serum™ is a natural complex packed with properties that promote hair follicle revitalization and capillary hydration of the scalp, helping to support your long-term scalp health. It is perfect as a non-silicone solution to deliver the ultimate gloss, softness, and shine for the scalp and hair.

How to use hair (silk)?

I love to apply hair (silk) when I air dry my hair. After towel drying, I put half of a dropper in the palm of my hands and spread the product evenly through my hair.

You can also use the product when blow-drying too - use a quarter of a dropper on towel-dried hair, then blow-dry as normal, before using a few drops as a finishing oil for extra shiny, silky hair.

For the full ingredient list, or to order, head here.