[ey-juhnt woo m-uh n]
A woman with tenacity, confidence, an entrepreneurial spirit, and a distinct point of view when it comes to holistic beauty and wellness. Women that our founder, Jena Covello, admire most.
Anina Heé, Founder of REFINE, focuses on creating timeless silk pieces that you’ll have in your closet for years to come. A lover of Nineties fashion and style icons like Carolyn Bessette-Kennedy, Naomi Campbell, and Christy Turlington, Anina has modernized the silk silhouette worn by a slew of women you’ll want to emulate. Meet Agent Woman, Anina Heé.
Name: Anina Heé
Instagram: @anina.hee + @refine_mood
Beauty Icon: My mum. She’s a natural beauty. She never wears makeup or uses fancy products, but looks amazing and ten years younger than her actual age. Her secret is living a balanced life, a lot of outdoor activities in the Swiss mountains, and good nutrition.
Favorite city for inspiration: Paris and New York.
Introvert or extrovert: I can be both, depending on who’s around me.
Daily uniform: Jeans and one of REFINE’s camisoles.
AM ritual: Going for a run.
PM wind down: Fooling around.
Secret skill: Freeriding with my skis or snowboard.
Best Advice you’ve ever received: It’s less of outspoken advice, but I am deeply influenced by how my parents live their lives. They are my role models. They are running a business that requires hard work and responsibility, yet they never compromise their own needs for downtime with the family or living an active lifestyle in nature. I try to maintain the same kind of balance.
A mistake you’ve learned from: I went through really severe back issues in my early 20s. The cause was physical and psychological stress. Through that experience, I have learned to never compromise on my health or wellbeing.
To your younger self: Have more self-confidence!
A wellness expert who has significantly helped you: I am lucky to have been raised by parents who always preferred a holistic approach to treating health issues. I learned from a young age that it is important to treat the cause of an illness rather than the symptoms. I have experienced how much you can improve your wellbeing through adjustments to your lifestyle.
Favorite wellness/beauty book: I am not a big reader, but I enjoy listening to the Goop podcast for wellness topics.
Three things you’re really into right now: The French cooking series TopChef, my upcoming vacation in the Swiss Alps, and Pip & Nut Crunchy Almond Butter.
How are you managing anxiety in light of the COVID-19? I am an optimist and I’ve taken the opportunity to reflect and do the things for which I never had the time before.
Is there a COVID-19 silver lining for you? I like how everything slowed down. It shows that doing things more considered and at a slower pace works well and, in fact, is better for us and the planet.