The secrets of a beauty entrepreneur Part 2 - Jena Covello's skincare routine

The secrets of a beauty entrepreneur Part 2 - Jena Covello's skincare routine

Hey guys,

Checking in with Part 2 of my daily skincare routine, this time looking at my evening routine and what I do before I wind down and get ready to rest.

In the evenings, I keep it pretty simple.

3 nights a week I cleanse and then use the game-changing holi (bright) mask;

2 nights a week (on my non-mask nights) I do my three-step cleansing process (holi (cleanse), acid (wash) & holi (cleanse)) again to remove ALL impurities, SPF, makeup, residue, etc; and

The final 2 nights - I do the holi (trinity) combo. 

I mix it up so my body doesn’t get used to the products I’m using (this happens).

Where do I start?

Cleansing - how do I cleanse? 

I mentioned in part 1 of this blog (my morning skincare routine) how I am often kinda wary of cleansing every single morning. In the evening, however, it’s a totally different story.  I love getting rid of all of the residue from the day.

All I need for my cleansing process is the Agent Nateur Cleanser Duo.

I do this in a three-stage cleanse which goes:

  • Holi (cleanse)
  • Acid (wash); and
  • Repeat the holi (cleanse) 

About my three-step cleansing routine

The holi (cleanse) is the perfect oil-based makeup remover and helps me to pull all of my make-up off from the day - no matter how much I’ve got on. The holi (cleanse) also comes with the cutest soft muslin cloth which I love to help you effortlessly remove whatever is on your face without scrubbing too hard or causing any damage to your skin. 

Once I’ve removed my make-up using holi (cleanse), I will then use the second part of the Cleanser Duo - the acid (wash). It’s a dream.

Our acid (wash) is our lactic acid skin brightening cleanser that helps remove all remnants of make-up, dirt, and pollution from the day - but also goes a little deeper, giving you a radiant glow for the evening thanks to its exfoliating power.

It sounds harsh but it's really not - lactic is clean and approved for green beauty - and the lactic acid in the product is mild and doesn’t strip the skin or its oils at all. I steer clear of quite a lot of other acids as so many are just not that clean (derived from products that you wouldn’t want on your skin), and can be quite damaging to the skin.

With this lactic cleanser, however, zero downtime, and the formulation also contains a lavender flower water base that hydrates the skin, as well as cleansing, leaving skin silky, supple, and revitalized.

People sometimes ask me if I would or do incorporate a glycolic into my evening routine (or into one of our next products) but the answer is no.

Glycolic actually strips the skin and enlarges your pores (even though brands will make you think it works temporarily). Lactic acid is much more effective and that’s why I love this cleanser duo - they supplement each other perfectly. 

I then always finish with a third step cleanse - back to the holi (cleanse) to soften my skin, ready for sleep.

Step 2 - Inner Facial Massage to prevent aging in the face

If I’m showering before bed, once or twice a week I will also work on some facial massage (because that’s when my hands are the cleanest). This innerfacial anti-aging massage is very famous in France. It stimulates all of the muscles in your face (the same way as when you work out) so it works the muscles in your face so that they stay toned, rather than starting to sag over time. I really believe in it and it’s something that I do every single week without fail. Anyone can do this and the best part is that it works and it’s free.

Head to my IGTV here to watch my full Inner Facial Massage routine.

Step 3 - Mask

Next up, once my skin has been cleansed, and I’m out of the shower, three times a week I grab for our newest mask - holi (bright). I always leave it on overnight.

Holi (bright) is the new Agent resurfacing glass face mask that has revolutionized my skincare regime. I have used retinol and P50 / prescription Retin-A and SPF for over a decade (inspired by my Mother who has the most beautiful skin and used Retin-A since she was 22 years old and literally has not wrinkled until she was about 57 years old)

However, since I have formulated holi(bright) I have stopped using retinol and P50 which is honestly insane and I can’t even quite believe it myself.

The mask is a game-changer. It resurfaces your face in a deeply hydrating, calming, and soothing manner and just gives you this glow that I just don’t think you can get elsewhere.

I’m in love with the unique combination of aloe vera, french silk peptides, pitaya, hyaluronic acid, and cucumber - as well as the cute little Agent brush that comes with the mask so you can apply a thick layer to your face in an even consistency all over.

How many nights a week?

Three times a week for the mask.

On the nights that I’m not doing the mask, two nights I’ll be doing either nothing after cleansing - and the other two nights I’ll be doing the holi (trinity) combo.

What’s the holi (trinity) combo?

This holi (trinity) combination is a restorative, soothing, nourishing ménage à trois for ambient, supple skin. The holi (water) is rich in pearl powder and pitaya to gently exfoliate and smooth fine lines while the holi (c) reduces the appearance of acne scars and boosts skin’s elasticity. And the holi (oil)? It heals dryness, softens skin’s texture, and illuminates the complexion.

I start by spraying 3-5 pumps of holi (water) in the palm of my hand with a dash of holi (c). This holi (c) is different from other vitamin Cs on the market because it is a dry vitamin C - and this is something that sometimes confuses people!

When you buy a vitamin C serum, the formulation contains maybe 1 - 5 % vitamin C and often it’s less than the 1% mark to cut the manufacturing costs of the product.

holi (c) is different because there are only two ingredients - sodium ascorbyl phosphate and a very expensive French patented calcium. More to come next month on why I formulated holi (c) the way that I did, but all you need to know right now is that combining these with holi (water) is the most effective way to get the benefits from these products and to see results!

After that, I’m ready to go - I end the night with a  dose of sublingual melatonin before sliding into bed and getting a good night’s rest!

I hope this is interesting and helpful.

Love Jena x