One of the key fashion stories emerging last year was the growing movement for quiet luxury. More than just a trend, this look and lifestyle philosophy is here to stay for 2024. It’s a timeless approach that whispers understated, classic style rather than shouting overt branding, or ostentatious, conspicuous consumption. Simply put, quiet luxury in its essence is a new-age minimalism, a form of luxury focusing on quality, investment pieces and thoughtful shopping habits.
Aesthetically, think quietly confident and stylish women - Gwyneth Paltrow, Meghan Markle, Rosie Huntington-Whiteley or Michelle Yeoh. A very tasteful toning down that displays a discreetly classy and elegant vibe - you know the look - a cashmere sweater in navy, camel or gray, paired with a well-tailored trouser and a classic loafer or heeled pump. Color blocking, staying to a core of muted colors and timeless standards - great pieces, so well crafted that you feel fabulous in them, with no loud logo to prove to the world that you can afford them.
And it doesn’t just stop at your closet doors. Quiet luxury has now been embraced by the beauty realm too. Think clean, clear, healthy skin with a dewy glow, and a mane of glossy hair to enhance your natural beauty.
Get the Glow
The key is in the prep. Clean, hydrated skin that you nourish and protect will create an air of self confidence and self care that needs no flamboyant signaling. Choosing products and treatments that really do work for you is fundamental. Here we share some of our favorite ways of incorporating QL into our at-home beauty routines.
Prep: The VH Method Peel for a smoother, healthier complexion is a one-step exfoliating peel that features a gentle yet powerful blend of active exfoliants, skin nutrients, and stem cell technology. It will help plump the skin and boost elasticity and can be used daily on your face, neck, decolletage and backs of hands.
Cleanse: Our Agent Nateur acid (wash) is a lactic acid daily cleanser that brightens the appearance of skin, revealing a radiant glow. Lactic acid is a gentle exfoliant that dissolves dead skin cells without irritation, washing away dullness to reveal youthful-looking, firm, luminous skin. We formulated this hugely popular product using a lavender flower water base to hydrate and relieve dry skin, leaving it silky and supple. And due to demand, we also created a travel size version.
Tone: After cleansing comes toning. We recommend adding 3-5 pumps of holi (water) pearl and rose hyaluronic toner to the palm of your hand and gently patting it into your face, neck and decolletage. This lush serum uses organic plant extracts, precious minerals, and natural acid, a potent combination which improves the skin’s elasticity, tightens pores, and gently removes expired cells to reveal a hydrated, dewy glow.
Moisturize: We follow with holi (crème) - our super-luxurious moisturizer, created to instantly breathe life into any type of skin, even the most sensitive or acne-prone. It is packed full of natural nutrients and powerful active ingredients that soothe, nourish and prime skin as well as delivering the ultimate in hydration.
When we say nothing delivers glistening ageless skin like our body (balm) ageless body treatment crème, we mean it! Featured in Elle Canada a few months ago as one of the Top Quiet Luxury beauty products on the market, our lifting and firming treatment works by deeply nourishing and hydrating to give you smooth and glowing skin, day through night. The soothing, balm-like texture melts into your skin and leaves a velvety, glistening finish that really does last.
After all that prep to get a glowing complexion, makeup doesn't need to try too hard! Keep it minimal and glowy. As we said above, you need to protect your skin too, so for a ‘barely there’ look, use holi (sun) spf 50 dewy tinted skin drops paired with a crème blush or bronzer. We love SimiHaze Beauty Sun Flush, described as 'a healthy flush in a bottle’, it’s great on cheeks for an instant flush, or you can add a pop to your eyes to make them look brighter.
Finish with a translucent powder and light swipe of mascara, or our lash & brow serum. Scientifically formulated to deliver ultimate nourishment, this gently strengthens, conditions, and enhances eyelash and eyebrow follicles from root to tip. And finally, to seal the deal, dab a few drops of holi (glow) on top of your makeup, on your cheekbones and lips for an effortless, hydrated glow.
Luxurious, Healthy Hair
Quiet luxury has swished oh so gorgeously into the hair arena too! Visualize an understated simplicity, a timeless approach giving a glossy and healthy shine. Whatever hair type you are, whatever color your hair is, find a product that gets your hair into the best possible condition, have regular trims and don’t overheat when styling. Again, preparation is key, so start by nourishing your hair and reach for holi (locks), our strengthening, detangling, anti-hair fall serum. Designed as an overnight treatment, you can alternatively leave it in for 8-12 hours in the daytime. This serum contains the magic duo of Redensyl and Follicusan, so it not only stimulates and encourages growth and reduces shedding for healthier looking hair but it cleanses, soothes and repairs your scalp too.
Bun, blow-out or long and shiny? All of these fall into QL styling. For a sleek bun, apply a little hair (silk) with the palms, then using a boar bristle brush (we love this one from Crown Affair), pull the hair into a tight pony, twisting to form a bun. Finish by using our lash and brow serum to tame any flyaways! For a bouncy blow out, a la Margot Robbie’s chic Barbie press tour, or a Meghan long and shiny with center part, our hair (silk) peptides soft hydrating hair serum will ensures the look of strong, smooth, soft and shiny hair, while also strengthening the appearance of your tresses. Simply use a quarter of a dropper on towel-dried hair, then blow dry as normal and use a few drops as a finishing oil for extra shiny, silky hair.
So how does quiet luxury translate to manicures? It’s very much a shorter, oval nail, with an emphasis on nail health - think hyper-realistic French manis, subtle shimmers, shell-like pale pinks, lots of sheer neutrals with metallic accents but nothing over the top. Post-manicure, cuticles can often be left dry and stripped of their natural barriers. A restorative touch of holi (oil), massaged in gently, brings back healthy, hydrated cuticles.
We can’t sign off this article without mentioning our best-selling holi (mane) - an absolute life-saver for skin, hair and nails! And as with quiet luxury, it’s also a way of life rather than a quick fix. A scoop a day will really bring out the best in your appearance. The pearl powder and marine collagen are natural ingredients which have been shown to accelerate the appearance of hair and nail growth, boost skin, support healthy joints, and reduce the feel of inflammation throughout the entire body.
Ready for that quiet luxury now? Well go pamper yourself!