Jena's May Edit
May is for rebalancing under the French sun. I’m spending my birthday month between the streets of Paris and the shores of the Riviera! I’m planning to combine some personal downtime with dear friends and my boys Federico and Giorgio, with some really exciting product development - I’m even taking my own advice and doing my creative thinking outside in nature - and will be practising ‘Living In Alignment’ - more about that below.
Whenever I’m formulating, my mission is clear: to craft with the highest quality, clean ingredients, sourced globally and developed to deliver visible results. We’ve already perfected our deodorant line (now 100% baking-soda free) and will be launching that this summer. But first? We’re turning our focus to the crowning glory: Summer Hair Health. From root to tip, here is how we’re going to achieve peak hair health this season.
H A I R & B E A U T Y
The hair restorer: Thinning, shedding or fragile hair is a really common problem at certain times in our lives, especially if you’ve experienced hormone fluctuations, weight loss or illness. It can cause anxiety and a dip in confidence. But in just 84 days we can help make a difference. Our holi (growth) 84 leave-in hair growth scalp spray can restore thicker, fuller and healthier hair by intervening at the source - the root and follicle.
I formulated this using powerful actives - Redensyl®, Copper GHK-Cu, and Spermidine - because in clinical studies these have shown visible improvements in density and hair quality in as little as 84 days. This leave-in treatment supports the actual hair growth cycle, helps reduce visible shedding, and promotes thicker, stronger strands.
We also infused it with copaiba and peppermint oils to help rebalance and invigorate the scalp, creating the optimal environment for healthier, fuller-looking hair with continued use. It absorbs instantly with zero residue, allowing you to style as usual and extend time between washes.
If you want to read more about the science behind how these key ingredients can support stimulating hair follicles, regenerating hair cells, blocking DHT, thickening hair follicles, strengthening hair and protecting hair, there’s a longer read here.
This really is therapy for your scalp and hair - and you only need to give yourself 84 days to see the results. Grab yours now - the sooner you start, the sooner you see the difference.
The gua sha for your scalp: For great hair you need a healthy scalp - that’s why we recommend using our stainless steel gua sha stimulating scalp comb. It’s a luxurious massage tool that stimulates circulation and hair growth when used consistently every day. It is also specifically designed to ease tension and promote relaxation as it works on those tight muscles. And by encouraging circulation and bringing nutrients and oxygen to the hair follicles, the comb stimulates proper hair growth and enhances scalp health.
It’s crafted from medical grade steel rather than jade, so you can clean it easily and hygienically. And because I designed it with wide teeth, that means a reduction in hair pulling and breakage too. It’s an excellent partner for use with holi (growth) 84.
The hairbrush: My favourite mini hairbrush is now available in even more cute colours. The La Bonne Brosse N.01 Mini is a masterclass in portable luxury, and is so gentle on the hair. Created from high-quality boar bristles and with an ergonomic design, this scalp-stimulating, shine-enhancing brush rivals many full-sized counterparts. I love how it’s small enough to throw in my bag, making it the ultimate travel companion.
The styling tool: You can achieve a super quick and easy salon-grade blow out at home with The Mane Addicts Heated Round Brush. It’s such an easy tool to use for creating incredible volume and a silky finish or maintaining your blowout for a few more days.
Why you should change your shower head: I’ve always said that our skin is a sponge, absorbing everything from our environment - which is why the Jolie Filtered Showerhead has become a non-negotiable in my daily ritual. Just as I’ve meticulously formulated Agent Nateur to be free of endocrine disruptors, this showerhead eliminates the toxic impurities in our tap water that can trigger inflammation and hair shedding. By stripping away harsh chlorine and heavy metals before they can compromise your skin’s barrier or dull your hair’s natural luster, it’s a clinical-grade essential for anyone serious about skin and hair care - plus it transforms a mundane shower into a gorgeously therapeutic, mineral-pure sanctuary that protects your hair’s integrity.
The Beauty Sleep Ritual - and why you really need a silk pillowcase: True hair restoration doesn't stop when you turn out the lights. To maintain the integrity of your strands and the glow of your skin, a silk pillowcase is non-negotiable. Think of your pillowcase as the final step in your topical routine. We trust Slip - the gold standard in pure silk. Unlike cotton, which is porous and absorbs your overnight serums and tugs on delicate hair fibers, Slip’s pure silk pillowcase creates a frictionless surface that preserves your hair's natural oils and prevents the 'mechanical' aging caused by sleep creases. If you’re serious about hair density and skin elasticity, this is the essential overnight upgrade your ritual is missing.
The dry shampoo: how do you choose a dry shampoo when the market is so full of them? Crown Affair dry shampoo stands out in a crowded market. So much so, it’s become something of a cult favourite. Here’s why:
It’s non-aerosol and it’s talc-free: Unlike sprays that use butane or propane propellants, this is a silky, loose powder that is better for both your scalp health and the environment.
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Targeted Application: It comes with a bespoke Kabuki brush (how cute is that?), allowing you to buff the powder exactly where you need it - like the hairline or crown - rather than clouding your entire head in product.
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Deodorizing Ingredients: It uses Persimmon Extract to naturally neutralize odors, so your hair actually smells clean rather than just "perfumed." We like that!
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No "Cardboard" Feel: Formulated with Tapioca Starch and Tsubaki Seed Oil, it absorbs oil while keeping your strands soft and hydrated, avoiding that stiff, straw-like texture.
So by ditching the traditional aerosol spray in favor of a more intentional, ritualistic powder application, it’s no wonder it’s being snapped up by those who want to refresh their hair without the "grit," the white cast, or harsh chemicals so often found in drugstore alternatives. Added bonus - at no extra cost, 1% of every order will be donated to support a nonprofit you choose. We like that too!
T H E H A I R H E A L T H S U P P L E M E N T S
calm (beauty) spermidine and taurine is our daily calming autophagy supplement.
Think of autophagy as your body’s internal recycling program. The word literally means "self-eating." It is a natural process where your cells identify old, damaged, or dysfunctional components and break them down.
Here is how it works:
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Cleanup: The cell hunts for "junk" like broken proteins or worn-out parts.
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Recycling: It encloses that junk in a specialized bag (called an autophagosome) and dissolves it.
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Fuel: The broken-down pieces are turned into raw materials that the cell uses for energy or to build new, healthy parts.
It’s essentially the body’s way of "out with the old, in with the new" to keep everything running efficiently and prevent disease.
But calm (beauty) also has a whole host of other benefits too, including a boost to your hair health:
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better sleep
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a balanced mood
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a more stable state of calm
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skin that repairs itself naturally
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healthy, strong growing nails and hair
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brain and cognitive health
It comes in a ready to drink sachet so it’s perfect if you’re going on vacation. But you can also use it to make our famous mocktail:
The Agent Nateur Sleepy Girl Mocktail
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1 x sachet of Agent Nateur calm (beauty)
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Soda or mineral water to mix - I love using Gerolsteiner sparkling mineral water in mine
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Optional - add some additional tart cherry juice, for extra potency if you wish!
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Ice is nice!
Be sure to schedule your mocktail for about two hours before you want to fall asleep, to allow enough time for the ingredients to get to work. You can read up on the benefits and the science behind the ingredients right here,
holi (mane): Our award-winning, best-selling holi (mane) daily supplement combines two powerhouse ingredients - marine collagen and pearl powder - to support flourishing hair, radiant skin and resilient nails.
We use marine collagen because it’s the smallest and most absorbable form of collagen. Clinical trials have shown that marine collagen significantly improves hydration, firmness, and elasticity in eight to twelve weeks, with studies demonstrating how it enters circulation quickly and remains active for days, triggering consistent collagen synthesis. The body recognizes these peptides as building materials and uses them where they are needed most - in the dermis, scalp, and nails. Here’s a quick reminder of why collagen is so good for you:
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It hydrates your skin from within
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It results in healthier and stronger hair, skin and nails
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It improves gut health, leaky gut, inflammation and digestion
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It reverses fine lines and redness
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It results in less hair shedding and faster growth cycle
And it’s so easy to take - just add a scoop daily to your matcha, coffee, smoothie or juice.
holi (radiance): you can boost your glow with holi (radiance) - but when you combine it with holi (mane) the two are even more effective, because pairing holi (radiance) with holi (mane) is like giving your body both the "bricks" and the "mortar" for beauty. While each works well on its own, they are designed to work synergistically to accelerate your results.
Here is why they are more effective together:
1. The "Glue" for Collagen (MSM)
holi (mane) provides high-quality marine collagen (the "bricks"). However, collagen needs sulfur to form the strong "disulfide bonds" that give your skin and hair their structure. holi (radiance) contains MSM, a potent source of sulfur that acts as the "glue," strengthening those collagen fibers so they actually hold and last.
2. Double-Sided Hydration
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holi (mane) uses Pearl Powder and amino acids to push hydration into the deeper layers of the skin.
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holi (radiance) contains Phytoceramides, which repair your skin's outer barrier to "lock" that hydration in.
The Result: You aren't just adding moisture; you're preventing it from escaping.
3. Accelerated Hair Growth
Both supplements target keratin - the protein your hair is made of.
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holi (mane) provides the body with amino acids (glycine, proline, and hydroxyproline) from marine collagen and minerals from pearl powder, which are necessary for the production of keratin, to improve hair density.
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holi (radiance) provides bioavailable sulfur that is essential for maintaining the disulfide bonds that support collagen structure and keratin formation for stronger hair, skin, and nails, so it helps improve scalp circulation and reduces inflammation, creating the perfect "fertile ground" for those amino acids to build longer, thicker hair faster.
4. Antioxidant Protection
When you take them together, you trigger a massive boost in Glutathione (your body’s master antioxidant). This protects your newly formed collagen from being broken down by stress, pollution, or UV rays, making your "glow" last much longer.
5-Amino and NAD: I’m continuing on my journey combining 5-Amino (pill form) with a NAD shot that I give myself (both obtained via my functional doctor), taking them together five times a week. NAD is a vital coenzyme found in every living cell, and it’s crucial for converting food into energy, repairing DNA, and regulating cell survival - but our levels decline as we get older and this can lead to age-related diseases. 5-Amino is quite new and is one of the most talked-about compounds in functional medicine for its similar role in weight loss and metabolic support. It’s also gaining a reputation for delivering results - especially when combined with NAD - with the powerful synergy of the two offering promising anti-aging and longevity benefits.
W A R D R O B E
The bra: I just adore this Bianca lace bra by Fleur du Mal, in pink. It’s a really flattering shape and is super comfy with stretch fabric. In this warmer weather, as necklines reveal a little more, it's just such an adorable choice for your wardrobe.
The dress: I wore that bra under this gorgeous cowl neck slip dress - also by Fleur du Mal, in a shade called cloud. My inspo was Madonna bedtime stories circa 1995 one of my fave eras!
The shoe: The heels I wore with this are from a few seasons ago but these Tally 80 Sandal by Black Suede Studio are so cute and I love a skinny little ankle tie! Crafted in butter-soft silver metallic leather, its sculptural silhouette and delicate ankle wrap aren't just chic - they create an instantly elongated, flattering line. It’s the perfect high-shine finish for a night that feels as good as it looks. And yes I will definitely be wearing mine in the South of France, after I’ve nourished my legs with holi (body) - one of my favorite summer products because it delivers the glow of an oil with a silky, satin finish, melting effortlessly into the skin, leaving it supple, luminous, and touchably soft.
A C T I V I T Y
Learn to Live in Alignment: Think about your daily actions, thoughts, and choices. Do they genuinely reflect your core values and authentic self? When you are aligned, life feels purposeful, decisions become easier, and you experience greater inner peace. Living in alignment should feel like ease, not effort.
To achieve this, you need to stop something - stop chasing (an instinct we’re often encouraged to follow to achieve ‘success’ - especially when we’ve been told that success requires constant friction). And you need to start something too - you need to start attracting. We have to trade 'forcing it' for trusting the process. Easier said than done, but money and opportunity flow toward clarity, not chaos. And you'll find your greatest clarity (and greatest prosperity) when you learn to distance yourself from the chaos and begin to move with intention.
Stop worrying if you’re feeling overwhelmed or behind - just take a breath: nothing meant for you is rushing past. So when you’re feeling out of alignment, follow what feels light, fun and quietly certain. Let your intuition lead. It already knows the way. You just have to be quiet enough to hear it.
S O U N D T R A C K
Madonna’s Confessions II. I was lucky enough to be at the LA launch party for Madonna’s new album, where she performed her latest release and a couple of other tracks too. Hung Up was so fun! She reunited with British producer Stuart Price to create this album and although it isn’t officially released until July - what I’ve heard so far is on repeat! You can be sure it’ll be on my playlist all summer. And to celebrate my long standing love affair with her music, I chose a look inspired by the 1995 Bedtime Stories era Madonna.