Agent Woman Abby Morgan

Agent Woman Abby Morgan

Agent Woman

[ey-juhnt woo m-uh n]


A woman with tenacity, confidence, an entrepreneurial spirit, and a distinct point of view when it comes to holistic beauty and wellness. Women that our founder, Jena Covello, admire most.

With its impeccable fit and exceptional fabric (its the perfect blend of comfort meets form meets function), CUUP, a line of modern and minimal bras, is reinventing an everyday necessity for all shapes and sizes. At the helm, co-founder and CMO, Abby Morgan is committed to finding a foolproof fit (think flattering, comfortable, and unrestrictive) for every CUUP customer.  Meet Agent Woman, Abby Morgan.

Name: Abby Morgan

Instagram: @abbyclair + @cuup

Daily uniform: Jumpsuit and a bandana (this was pre-COVID also).

AM ritual: Celery juice, stretch, morning coffee with my boyfriend, and spending some time outside where I'm currently living in the Catskills. Occasionally, I'll sit in my garden and check on my veggies.

PM wind down: I love to run after work. It's not a daily routine, but when I can fit it in, it makes for the best wind down! Then I make dinner and choose a recipe from The New York Times "What to Cook," have a glass of wine, and occasionally a good book.

 Feel-good song: Stand on the Word by Joubert Singers

A mistake you've learned from: Taking on too much and not prioritizing self-care time over the hours I put into work (classic entrepreneur answer!).

To your younger self: Be a lifelong student and work hard to feel everything. Never stop being curious and never stop learning.

A wellness expert who has significantly helped you: Joyce, my therapist/healer.

Favorite wellness/beauty book: Anything by Alan Watts.

Go-to stress remedy: "Waking Up" meditation app or a run.

Supplements you can't live without: SuperYou by Moon Juice, Ritual daily vitamin, and tri-Magnesium.

 Three things you're really into right now: Currently, I'm really focusing on growth through unlearning. Trying to constantly challenge privilege, subconscious actions, and actions I can take as an individual, community member, and business leader. Next would be gardening and growing veggies from heirloom seeds. Lastly, getting out and doing things. I love nature and spending time hiking, cycling, swimming hole finding, sailing, and kayaking.

Top 3 Instagram accounts for inspiration:




Your ultimate indulgence: A really good glass of Italian red wine or a glass of PetNat!

Must-have Agent Nateur product (only if you've used it before): First timer - never used, so very excited to try.