Jena Covello formulates Agent Nateur in Grasse, Paris and Los Angeles.
From an early age, I've suffered from hormone-related health problems including endometriosis, hypothyroidism and just recently I was diagnosed with adenomyosis. After my fourth surgery, I began taking a holistic approach to my health by seeing holistic doctors, attending holistic medical conferences in Canada, working with Shamans and by taking organic, whole food supplements and IV's. I began learning as much as I could about the disease and the holistic ways I could treat it through a combination of Eastern, South American, and Western medicine. I started by eliminating all pesticides and GMO's through an organic diet. Pesticides contain endocrine disruptors known as xenoestrogens that mimic estrogen and alter the normal function of hormones, and ultimately, this can lead to cancer. These toxic chemicals are also found in plastic, household cleaning supplies and cosmetics. The transition to eating organic food and using non-toxic cleaning supplies was relatively easy as products were readily available; however, the search for beautiful, holistic cosmetics and an effective deodorant proved to be futile.
After purchasing and testing nearly every available natural deodorant free of aluminum, I found that none were effective. Aluminum is a toxic, heavy metal that mimics estrogen and is linked to Alzheimer's, Parkinson's, Dementia and Autism. Recently I attended natural cosmetic and perfume school in the South of France and began working privately with my teacher and chemist Carol Andres. France has began to steer away from aluminum-based beauty products and aluminum foil that is used in food because it is an endocrine disruptor and completely effects both men and women's hormones. It is a big step to say that aluminum based deodorant causes cancer, however, it can LEAD to cancer due to its interference with hormones. I do believe in the near future that it will be a proven scientific fact that aluminum does indeed cause breast cancer. There are studies showing that aluminum is found in the majority of breast cancer tumors. Western medicine is very hesitant to admit this, but they were also reluctant to say that GMO's cause cancer ten years ago.
I decided to make my own deodorant free of aluminum and after mixing different formulas for hundreds of hours in my West Hollywood kitchen, I developed a sample and gave it to my friends and family. Everyone loved AGENT NATEUR and started asking me to make more.
I want to change the way the world views luxury cosmetics. If you choose to live a healthy, natural lifestyle, the application and absorption of healthy cosmetics are as critical as the ingestion of healthy food. Your skin is the largest organ of your body and since it is porous, it absorbs whatever you put on it. Your cosmetics should be equally gorgeous and healthy.
A study in the American Journal of Public Health reported that the skin’s absorption rate of the chemicals found in drinking water averaged 64% of the total contaminant dosage. Other studies reported an absorption rate of 100% for underarms. The products that we apply to our skin are absorbed into our body.
AGENT NATEUR is formulated with only the finest ingredients sourced locally and in France. We can’t wait for you to try it...
With Love & Natural Beauty,
Jena Covello, Founder & Creatrix of Agent Nateur